SELF-AWARE IRONING

SO THEY SAY that a trend is over when it devolves into self-parody and referencing itself. So what's next? I'm too uncool to know, but maybe someone can tell me? Obviously that 90's wave is back, but that seems isolated to the under 24's set, what are the late 20's-early 30's types going to do?

Has our time as the cool kids expired? I'd say yes, but what do we do? Shop at Gap, not with that horrible logo?

IESSO