PACKAGING DESIGN(?)

IT SUCKS WHEN YOU'RE 'DESIGNING' UNDER A RIGID BRANDING MARK. 'specially when it's your boss who came up with the identity, no room to move at all! Ugh! Oh how I dream of working for Coke, whos brand is so established all they have to do is use RED and you know what it is! SuperValu might be a bit less recognisable. Perhaps.

IESSO